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North La Crosse

Business Association

NLBA Advocates for Funding to Improve the Northside

September 09, 2021 6:04 AM | Vicki Markussen (Administrator)

As the North La Crosse Business Association (NLBA) is advocating for funding to improve the Highway 53 corridor, Tim Acklin with La Crosse's City Planning attended the September NLBA meeting to provide an update. 

The City Council approved the plan in 2018 after several NLBA members, residents, and others participated in an 18-month planning process. The result -- the identification of pockets, or “nodes”, for enhancement opportunities on the City's Northside. The group believes these nodes will create a ripple effect to surrounding properties upon development. Bridgeview Plaza was one of the top priorities. 

The City looks to the NLBA to champion and implement the plan, which can be found here >>. Two requests for funding have faced funding challenges with the City.

UPDATE: the City reported that funds allocated in the past are still available, although some projects have pulled from the allocated funds. The NLBA will be meeting to spend the money.

Tim Acklin can be reached at 608.789.7391 or


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